• Published on: 13 February 2020
  • J. Cole & Puma - The DREAMER


    Agency: Dreamville
    Directors: Amber Grace Johnson, J. Cole, Scott Lazer
    Executive Producer: Justin Benoliel
    Producer: Whitney Jackson
    Production company: Object & Animal
    Director of Photography: Danny Hiele
    Editor: Roberta Spitz
    Colorist: Joseph Bicknell

    Labi Siffre - My Song
    Composer: Labi Siffre
    Licensed courtesy of Demon Music Group Ltd.

    Billy Joel - Vienna
    Composer: Billy Joel

    Connect with J. Cole:

    Connect with Dreamville:

    Connect with Puma:

    #JCole #Puma #Dreamville
  • Runtime : 4:56


  • Negril Girl
    Negril Girl   27 minuts ago

    I always respected PUMA as a brand. I also recognize that they sponsor a lot of Jamaican athletes 🇯🇲👍🏽

  • GetRichBuyGuns
    GetRichBuyGuns   39 minuts ago

    3k dislikes??? that was dope!! Had me hoop day dreamin man

  • Up Tribe Media
    Up Tribe Media   1 hours ago

    the kid was acting stupid on the court though..just staring at the hoop

  • michael montalvo
    michael montalvo   2 hours ago

    Just came back to this ad... Oh yeah its all coming together now

  • Alan Mendieta
    Alan Mendieta   4 hours ago

    Watching this is like watching young Simba slowly transform into the adult lion

  • Keitha Johnson
    Keitha Johnson   4 hours ago

    It all makes sense now. LETS GOOOOO!!! #cole2theNBA

  • Alvin Mugo
    Alvin Mugo   5 hours ago

    Whose here after he got a tryout offer from Detroit pistons

  • LeVelle Coley
    LeVelle Coley   9 hours ago

    New clothing line with puma? Pre orders gone before it started 😂

  • Papi Ab
    Papi Ab   12 hours ago

    I don't care if this is an ad or a true story or whatever...but I saw me in this and now I know that I'm not the only one who wishes to be everything I see...particularly being an NBA player and a rapper just like Cole. J. Cole is one of my favorite, he raps cool too

  • OhThomas 109
    OhThomas 109   12 hours ago

    Never listened too J Cole till last night, and I gotta say his lyrics are something else, like I ain't never ever clicked on an Ad before

  • Nes Marley
    Nes Marley   13 hours ago


  • elijahhh
    elijahhh   14 hours ago

    Who came back to this after Cole is supposedly joining the NBA...

  • King Jai
    King Jai   14 hours ago

    This man was trying to tell us all along

  • journey redpill
    journey redpill   15 hours ago

    J.Cole the song middle childe can and its used for good. Yet you know more than that my brother. The music business and what and how they get away with. Many will be heart-broken when they find out. Be a leader and expose it. For what doea a man profit should he gain the world but loose his own soul. They cant have that. Fear is an illusion of what can happen, it really does not exist. Danger is real. Don't be part of the danger the people face for it is easier to lie to someone than con in ed them they been lied to

  • FeedThe David
    FeedThe David   17 hours ago

    It’s crazy that this might be his way of pursuing his dream of becoming an NBA player.

  • baron samedi
    baron samedi   17 hours ago

    me sitting here thinking j cole about to come in with some bars

  • lol
    lol   17 hours ago

    thank you kanye

  • Yess Ponce
    Yess Ponce   19 hours ago

    When as a child, your imagination and desires and dreams flow so high, yet they limit us to live to their expectations and repress us from fully evolving into our higher selves. They instill fear, doubt and run by mockery and manipulation. Keep on dreaming, visualize your future and fulfill your outmost desires and dreams. It’s our time! Take control!

  • sooperb
    sooperb   20 hours ago

    This was us as children at the court. We had to wait until it was dark and everyone left. We even played at one end when the game was on the other side and got in the way when they came back. They didn't throw our ball though, they kicked the sh*t to McDonald's. I can never forget. I FELT this video to the point I had to comment.

  • Michael Saunders
    Michael Saunders   21 hours ago

    Type in I Wonder in the YouTube search bar, you’re welcome

  • Paul Botello
    Paul Botello   22 hours ago

    Praying for J.Cole, may the desires of his heart come to be 🙏🏽🙏🏽🙏🏽 you’re into Christian HipHop, or just curious about God and what he is capable of..take a few minutes and watch my new video “AK-Psalms47”Join me as I go back to my childhood home, to speak the words that God has placed in my heart. Join me as I go back to the place I first encountered the enemy..”The shed with the Green Trim”God bless you all 🙏🏽

  • Sean Kani
    Sean Kani   22 hours ago

    yo this shit make me wanna cry. i hope yall gonna all be something some day. i will.

    DAVESYN   22 hours ago

    Check out the lyrical video for My Girl God bless you as you click the subscribe button

  • Majin J
    Majin J   23 hours ago

    based of a true story.

  • Diego andrade
    Diego andrade   1 days ago

    He just got offered to try out to the pistons dreams come true!!

  • FairlyFatty
    FairlyFatty   1 days ago

    he been dropping hints about his basketball endeavors and aint a single one of us even fckin notice

  • Legiey
    Legiey   1 days ago

    I just realized he hinted about the NBA 😲