You Can't Stop Us | Nike

  • Published on: 30 July 2020
  • You can't stop Megan Rapinoe, Serena Williams, or Lebron James.

    Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker.

    Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.

    You can't stop sport. Because you can't stop us.

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    Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

    Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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  • Runtime : 1:31
  • nike you can't stop sport you can't stop us Simone Manuel Bebe Vio Serena Williams Venus Williams Simone Biles Rafael Nadal Sky Brown Leo Baker Tobin Heath Colin Kaepernick Lebron James Megan Rapinoe Kyrie Irving Giannis Antetokounmpo Naomi Osaka Larry Fitzgerald Russell Wilson Eliud Kipchoge Tiger Woods Kylian Mbappe Rory McIlroy Cristiano Ronaldo


  • Osama Hamed
    Osama Hamed   4 minuts ago

    this i actually the most beautiful commercial I've ever seen

  • Muslim Pingu
    Muslim Pingu   5 minuts ago

    I have lost all respect for nike. Showing a woman in a Burqa becoming a pride supporter? Shame on you nike! You and your Neo Liberal agenda won’t work on me or any other Muslim. Screw you nike. #boycottnike

  • Abdullah The Butcher
    Abdullah The Butcher   10 minuts ago

    NIKE the number one slave driver in shoemaking nothing new! if we the people would stop buying their shoes it would make a big difference. where we could ask for more rights for the workers in those sweatshops same goes for apple. your right we can't stop you when we support you.

  • Spinny FPV
    Spinny FPV   25 minuts ago

    This is really deep! 💯👌🏽

  • Nu Ait
    Nu Ait   36 minuts ago

    Nike should release t-shirts Uighur life matters

  • Nu Ait
    Nu Ait   38 minuts ago

    Uighur people in China are doing a lot for this brand. This ad is so bullshit

  • Ken OKeefe
    Ken OKeefe   1 hours ago

    This sounds like an ideological call-to-arms, more than anything to do with Covid....."We're never alone, and that is our strength ...(platitude has 0 to do with Covid)Because, when we're doubted, we'll play as one ...(is Covid somehow "doubting" athletes?)When we're held back, we'll go farther and harder ...(who/what is holding back these amazing athletes?)If we're not taken seriously, we'll prove that wrong ...(I thought this was supposed to be about Covid)And if we don't fit the sport, we'll change the sport ...(or, at least the rules and venerated portions)We know things won't always go our way ...(yes, life is hard and sports help us how to deal with disappointment)But whatever it is, we'll find a way ...(platitude)And when things aren't fair, we'll come together for change ...(if we agree with it politically, also has nothing to do with Covid)And no matter how bad it gets, we will always come back stronger...(providing everyone follows our narrative)Because nothing can stop what WE can DO, together" ...(socialist platitude, has nothing to do with Covid)

  • Hadrian
    Hadrian   1 hours ago

    Go home Nike, you're drunk

    IFA IFA   1 hours ago

    0:28 don't tell me you ain't having a agenda - _-

  • Frøzn Shadøv
    Frøzn Shadøv   1 hours ago

    why the hell are u showing a hijabi muslim woman changing into LGBT sopporter, is this the sport you are going to change.

  • A_Talha shaaheen QHT_Itihad_Muslim

    Remove anti islam sentences Don't u see. Atheist nations are entering dying nations list,More atheism, more speed of dying, as Eastern old communist countries. But western included too...It would not matter , if u would not remove, as Islam has come out from worst phase with preservance of its beliefs

  • Lonestar
    Lonestar   1 hours ago

    Go ask Jonathan Isaac how "united" everyone is after he got vilified for standing for the anthem. Go talk to the people that are mocking him for his injury about how together we are and how well we come together to help and support each otherLike I said it's all just nice little words for your commercial to virtue signal and show how you're "for the cause" when truth be told you're not. You're just like everyone else waiting to jump on someone for having a different opinion than what you have

  • Lonestar
    Lonestar   1 hours ago

    This is all such bullshitThere all really nice words to say and hear to make the commercial meaningful but let's be real. The narrative is if you dont believe what I believe then you're the problemYou're opinion is different from my opinion so you're the ist, ism, and phobe and the problem isn't me because look how virtuous I am. I'm standing on the "right side of history" and in my world people that wrong think i.e. people who don't think like me aren't welcomeThat's what you really mean isn't it Nike? It's not about unity, it's about being better and above people you look your nose down on and cater to the people who would never buy your product in first place

  • A.S Sajjad
    A.S Sajjad   1 hours ago

    You guys are so disrespectful you would dare show a rabbi skateboarding and then turning into a drag queen but for some reason, you think that its ok to do that to the Muslim community. Being boycotted is least you guys deserve.

  • spongebobeb
    spongebobeb   1 hours ago

    Ever anti-Islamic Nike can "change" about as much as Obama did for blackfolks in Amerikkka. But while they are in that "yes we can" vibe, somebody pls their tell them: we don't need to fit the sport and your overpriced > slavery-wage shoes don't fit. No matter how many well paid celebs you throw at our feet.

  • D. H87
    D. H87   1 hours ago

    I feel Very Offended by the negative connotation around a Muslim lady. If it dont fit, we'll change it. So subtle as well, so its not obvious 100% racism, but open for discussion, which makes it worse!

  • Miguel Ángel Torres Quiroga

    BTW, Hijab is sexual oppression against women, and what you do with women and girls in sweatshops in countries like Mexico, Bangladesh or Pakistan is exploitative.

  • Ahmed
    Ahmed   2 hours ago

    As a Muslim I am extremely offended by this video. Boycott Nike!

  • Panda P
    Panda P   2 hours ago

    Sorry to ask, but who’s the female speaker next to Lebron¿

  • Abdessamad Nergissi
    Abdessamad Nergissi   2 hours ago

    0:29 what kind of nonsense is this? Have you just made Muslim women lower in status than LGBT activits? Covering her body so that she doesn't get used, abused, or looked at by everyone is found to be backward according to your standards? YOU'RE ACTUALLY INSULTING MILLIONS OF MUSLIM WOMEN IN THIS AD!

  • Kent Widman
    Kent Widman   2 hours ago

    The direction on this is brilliant. It is also very on-brand, almost too on brand. Just doesn't seem like the most responsible thing to have a slogan such as "Nothing can stop sports/us", "Just do it", during a pandemic. Sports and sports brands are so focused on the youth and the achievement of the youth, it makes me sad they have forgotten the older generation of athletes and former athletes that past away from this virus. The spot also touches on mobility, racial, and gender equality, but It feels like an early victory lap on progress and associating there brand with it, but only briefly touching on the COVID elephant in the room because they are not capable or don't want to dilute there messaging. "Just do it, safely" or "Nothing can stop us, except a pandemic" aren't exactly winning slogans. But this kind of messaging has consequences of normalizing gathering and playing sports during a pandemic. We know that the virus has hit minority and older generations very hard, and Nikes doesn't want people to stop playing sports even during a pandemic. I overthink these things.

  • Leone Maledetto
    Leone Maledetto   2 hours ago

    Nike: You can't stop usMe: I know, but he canDonald trump burst out of vulcano in the background

  • WB312
    WB312   2 hours ago

    Not buying your products that are made in sweat shops by children.

  • Antoni P
    Antoni P   2 hours ago

    "You Can't Stop Us from exploting people." No, I cannot. But I can stop shopping from Nike right away.

  • AshjannMo
    AshjannMo   2 hours ago

    BOYCOTTTTTT. As a Muslim woman. I’m so offended by this!

  • J Johnstone
    J Johnstone   3 hours ago

    Gone are the days when sport was not political. BLM is a Marxist organization - read their manifesto it's scary.The public needs to speak with their dollars. I've boycotted Nike after they hired race-baiting collin kap. The Orlando magic has the only player with some backbone.

  • Lol Rofl
    Lol Rofl   3 hours ago

    The music is very motivating. This would fit more with uighur children playing sports freely.

  • Rams
    Rams   3 hours ago

    You cannot stop us from stopping yourselves.

  • Leone Maledetto
    Leone Maledetto   3 hours ago

    "If we don't fit the sport, we change the sport"Well at least you're openly admitting to wanting to change the rules in order to succeed. Next up: Contact free rugby, handball with no blocking, lower basket hoops in basketball, no net tennis, marathon running where the winner is decided by a panel of judges. If you think I'm exaggerating, the first three things I named for real were floated by official leagues. Yes even the rugby one.

  • Arif Bhat
    Arif Bhat   3 hours ago

    On watching closely I find it racist . . .

  • Miranda
    Miranda   3 hours ago

    The comment section for this video on youtube is much different than on facebook. how interesting...

  • Jacob degrom
    Jacob degrom   3 hours ago

    한국인 읎나 서건창ㅈㄴ멋지네